For the first time, Uzbekistan will showcase its rich tourism opportunities at this leading international platform. The exhibition will take place at the Rho Fiera Milano exhibition center and will feature Uzbekistan’s national pavilion in pavilions 9 and 11.
BIT is considered the most significant professional platform for the tourism industry, attracting thousands of participants and tens of thousands of visitors each year. This year’s event is expected to draw more than 5,000 Italian buying companies, approximately 2,000 international partners, hundreds of journalists, and thousands of tourists and industry professionals.
During the three-day forum, Uzbekistan plans to showcase its top domestic tourism brands and routes, showcasing the country's potential for European tourists. Leading national tour operators will be among the main exhibitors, including:
- Zumrad Travel
- ANUR TOUR
- AFSONA-TRAVEL
- Silk Road Tours
Attending the exhibition will allow Uzbekistan to strengthen its presence in the European tourism market and significantly expand its international contacts. Over the past year, the number of Italians choosing Uzbekistan as their vacation destination has almost doubled, from 25,000 in 2024 to 40,800 in 2025.
Thus, Uzbekistan’s participation in BIT 2026 is an important contribution to enhancing the country’s tourism appeal, strengthening its international status, and expanding its potential partners.
Our travel agency organizes trips for tourists from all over the world. Every year, more and more people are eager to visit this blessed land, filled with the breath of history and the dynamism of modernity.
Come and experience the warmth of our hospitality, the beauty of our landscapes and architecture, the sacred sites and historical monuments, the festivals and celebrations, and the many other exciting events and destinations that await you!
